Corporate Social Responsibility Takes A Turn For The Good

Richard Edelman provides an insightful look at how corporate giants like Wal-Mart and GE (both Edelman clients) are approaching corporate social responsibility. Richard helps point out a clear business advantage to corporate good behavior – an important lesson for American companies, in particular.

In a time when “brand America” is constantly under pressure abroad, it’s important to realize that US-based companies need to recognize that corporate social responsibility means more than just giving money to a favorite cause. At last week’s meeting of the ECCO International PR Network, PR journalist Paul Holmes pointed out that European companies have lead the way when it comes to CSR and that US companies are just starting to catch on.

Whether for economic, social, geo-political or environmental reasons, corporate social responsibility programs seem to be gaining favor.

Technorati Tags: Public Relations, Corporate Social Responsibility, Edelman, Wal-Mart, GE

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Pingback from Doing good work can work out for the best | Brand Central Station
August 17th, 2009 at 7:54 am

[...] written about corporate social responsibility programs before. They’re interesting to put together and, done right, can not only have an impact on [...]

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