Ouch.

That lucrative field known as “custom publishing” has a major player fall, according to Rex Hammock. Although I haven’t seen any other news on this item, Rex is usually a very reliable source of information (as his the blog he writes).

For PR’s everywhere, this move underscores the inherent risks in custom publishing for clients. It looks and sounds sexy until they have to start paying what it really takes to be in the publishing business. There’s a reason a couple of thousand pubs go out of business each year.

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