Debra De-Jong provides an in-depth look into the goings-on at Burberry in this post on her blog. It’s an interesting study of how a person with vision can re-invigorate a brand that had nearly collapsed in on itself.

Burberry, for those of you not familiar with it, is the vernerable maker of trench and overcoats worn by everyone from Humphrey Bogart and Kathryn Hepburn to Peter Sellers (in The Pink Panther movies).

Now, thanks to Rose Marie Bravo (brought in to oversee the re-birth of the flagging brand from her prior work at Saks Fifth Avenue), Burberry has made the transition from stodgy to suave and fashionable.

All in all, Debra does a great job with this insightful post. Interesting read on brand re-birth.

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