Frederik Samuel does it again, this time providing us with a great example of branding continuity for, of all things, a dentist.

Great work to be found on the Advertising/Design Goodness Blog.

So, what’s the big deal about branding work for a dentist? The work is noteworthy not just because it’s good but because it proves the “scalability” of a branding essential: creative continuity.

In this particular case, everything from direct mail pieces and business cards to the handle of the front door carries a familiar bite mark.

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