Steve Hall and the AdRants Blog reports that Infinity Broadcasting, the company that brought us Howard Stern is now getting ready to launch a network of “free” FM radio stations.

The report that ran in FMBQ goes on to explain that several of Infinity’s FM Talk stations appear to be ready to take on the “Free” label, but doesn’t tip us off as to exactly what a radio station “free”.

The branding challenges appear to be significant on this one, folks. We’ll see if Infinity can break from the norm for media properties and manage to establish a clear USP in their respective markets.

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