Rob, the pundit who writes the BusinessPundit blog asks what happens what you should do when your brand gets hijacked.

Rob’s point is well-taken: your brand belongs to the market, not you. Click here to read his post and to find out more about his recommendation of Alex Wippenfurth’s book, Brand Hijack: Marketing Without Marketing.

BusinessPundit: What Happens When Your Brand is Hijacked?

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