Wed 9 Mar 2005
Sounds Like A Brand Extension
Posted by Mike Bawden under Uncategorized
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BrandNoise, a blog about the evolution of brands and advertising, provides a concise overview of Toyota’s latest extension of the Scion marque. The car company has announced its intention to launch a record label that promotes underground artists. Read more about it here.
In an effort to keep their brand relevant, Toyota is attempting to embed themselves into cultural niches that relate to their market.
Brand Noise: Scion Launches Music Label





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