Wed 9 Mar 2005
Dark Days For Lighters
Posted by Mike Bawden under Uncategorized
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The AdFreak blogs on about Zippo’s latest marketing challenge.
As if government pressure to cut down on cigarette and cigar smoke weren’t enough, now the Transportation Security Administration (TSA) has determined lighters are a security risk. Zippo is concerned the ban could cut into sales by as much as 30 percent.
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