Some advertising icons last forever – others keep coming back. While I was at Northlich in Cincinnati today, I had the opportunity to review their work bringing Charlie back for Starkist Tuna.

Now AdPulp blogs on about the latest marketing effort behind Wrigley’s Spearmint and Doublemint brands. The Doublemint Twins are staged to make a comeback later this year. BBDO, Wrigley’s agency, has penned a new jingle and launched a website to help with the casting process.

AdPulp: A Return To The Softer Side Of The ’60s

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