Seth Godin provides an insightful look at his customer experience with Apple computer (Part One; Part Two) – and other bloggers have chimed in with their observations, as well (Small Business Branding Blog’s Michael Pollock provides his take).

I did my part about two weeks ago with my diatribe on Gateway’s self-destruction (read it here).

The point is the same, though. Your brand is only as strong as its ability to meet the expectations of your customers – and that requires constant communication with your team (internal communications) and re-evaluation of the “quality” of the experience at every brand touchpoint.

Seth’s Blog: Expectations Matter (Part 1 of my visit to Apple)

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