I know I’m not the only one who feels like the “shine” has come off the reputation our country once enjoyed. We were supposed to have won the Cold War and with it forged a new world order built on peace, prosperity and freedom.

Right?

Unfortunately, with the US Presidential elections just around the corner, things in America don’t look much better today than they did four years ago when George W. Bush’s election officially ended the panacea of peace ushered in by Ronald Reagan – a realization of the world’s fragile situation which had slowly deteriorated under presidents Bush (the elder) and Clinton.

This is not a blog containing political screeds – or, for that matter, a political perspective that is neccessarily conservative or liberal (in the American political sense). Instead, this blog is a running conversation (held, at times, out loud) on the status of American prestige in the world and its significance to US businesses trying to build markets abroad and at home.

The name of this blog is: Marketing America – which is the title of a book I’m working on and from which much of this material is derived.

I would appreciate your comments, thoughts and observations as I continue to post material to this weblog. By reading (and, hopefully participating), you’ll be on the “inside” as I conduct research and form/test theories. I’ll report back on interviews with business people from around the world, discussions with journalists and other thought leaders – and I’ll even include my personal insights from the various consulting projects on which I work throughout the year.

Thanks again for your interest. This should be an interesting place to be.

Mike Bawden

President

Brand Central Station

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