Here’s an interesting bit from AdRants on the Truth Campaign. The nerly $60 million spent to-date has had some effect. Research indicates the campaign has helped keep 300,000 kids from starting the nasty, cancer stick habit.

At $2,000 per kid, it’s cheap at twice the price.

‘Truth’ Campaign Said to Stop 300,000 From Smoking, Campaign Funds in Jeopardy

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