Fri 30 Jul 2004
Decker Marketing: New Marketing Processes with Six Sigma
Posted by Mike Bawden under Much Ado About Marketing
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Here’s a nearly perfect start to a discussion on using Six Sigma methodology in marketing services practices. This blog is a nice job by Sam Decker, but I have to wonder if others will others join in the discussion?
It’s certainly a worthy one, considering the interest (and investment) in establishing agency quality standards by groups like the ICCO (International Communications Consulting Organization) and PRCA (in the UK). I encourage everyone to track-back to Sam’s blog and leave some thoughts. I’ll check back there myself in a week or two to see what we’ve learned.
Decker Marketing: New Marketing Processes with Six Sigma
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