Here’s the latest scoop from Site-9 on the fake e-mail campaign Ogilvy PR launched for American Express Blue. According to what Bjoern at Site-9 was told, the e-mail campaign was a “personal initiative” of a single employee.

Yeah, right. Whatever. If that were the case, it seems to me this would have been addressed much faster and with a much greater degree of transparency.

Ogilvy apologizes for fake eMails

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