(from Bill Stoller/The Publicity Insider)

June 15, 2010 -  The online press release has taken on much more significance than the old school 20th Century version. In the old days (say, 5 -10 years ago), PR agencies and in-house staff cranked out paper press releases and dutifully distributed them via regular mail to slightly overwhelmed, slightly interested reporters.

Man, have things changed – for the better!

Today, PR-educated publicity seekers (you), can not only get your fair share of the publicity-pie, you can now take your info directly to the public.

Reality: If you don’t know what you’re doing in writing and distributing your shiny new press release, you can waste a ton of time and effort.

Why reinvent the wheel?

Solution: Here’s a new, state-of-the-art, no-cost whitepaper:

“Writing Great Online News Releases: How to Release Your News Across the Web to Get the Best Results”.

The whitepaper includes the following essential topics:

  • Before you write your release – a list of do’s and don’ts;
  • Best practices for every element of your release: the headline, lead paragraph, body, boilerplate, contact info;
  • How to optimize your online news release for web searches;
  • A list of popular press release topics;
  • A final checklist for formatting your release

Download it here.

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