(from min)
When: Tuesday, June 22
Where: Online
Cost: $329 per site
As you know, engagement isn’t just a strategy–it is a new way of maintaining and even creating brands. In this one-of-a-kind Webinar, min gathers winners of its own 2010 Most Engaged Media Brands Awards–among them Cyndi Stivers of Entertainment Weekly–to share their insights on the meaning of “engagement” and on the many ways they have successfully achieved it with their print, online and on-air audiences.
Please join us on Tuesday, June 22, at 1:30 P.M. EST, as we learn how the leading magazine brands are defining, pursuing and achieving this elusive concept of engagement during the min Webinar:
Rules of Engagement: Secrets of the Most Engaged Media Brands.
Take just 90 minutes out of your day to learn:
- How magazines are following their audiences into the live events and venues they care most about
- How the new channels of email, Twitter, Facebook and blogs can be used to maintain an intimate connection with audiences
- How magazines are leveraging the Internet to create focus groups and test new ideas for their editorial teams and even for their advertisers
- How media companies are defining engagement for themselves and their ad clients, and measuring success
- How bringing the audience into a publication deepens relationships with readers
- How sales teams are leveraging their brand’s user engagement with advertisers to create new experiences for the consumer
- How your Web site can be used to retain the audience you have and recruit new brand loyalists
- How emerging platforms, including mobile, out-of home, in-store presence and retail partnerships, can make your brand a constant companion for your audience
For more information and to register, go to www.minonline.com/training/webinar-Engagement.html. Dont forget, if you register by this Friday, June 18, you will receive a $15 Starbucks Gift Card!
I hope you’ll be able to attend. If you have any questions or need further information, contact Steve Goldstein, min’s Group Editorial Director directly.
