(from Bulldog Reporter)
When: Thursday, June 3, 2010 starting at 1pm EDT
Crisis veteran Gerard Braud shares his inside response secrets.
Search “BP” online right now—and what do you find? It’s a nightmare, of course. Chances BP will suffer from today’s horrible online buzz for years and years to come, thanks to the “long tail” effect of the Internet.
So what do you do when your company, client, CEO or brand faces a crisis—online or off? How do you win the war on the Web when bad news, flat-out lies or rumors strike in social media? How do you stem the tide before the damage goes viral?
As you know, the key to crisis survival is preparation—the ability to develop messages and implement response plans immediately, before the 24/7 media bang down your door, before you’re “tweeted” to death.
Here’s some solid help: To make sure your organization’s crisis plan is current and robust, I urge you to listen in on PR University’s upcoming audio conference: “Social Media When “It” Hits the Fan: What PR Must Know about Online Crisis Communications to Win the War on the Web.”
In just 90 information packed minutes, crisis guru Gerard Braud will reveal proven crisis response strategies that are guaranteed to increase your competence and confidence when combating reputation or brand disasters in today’s multi-dimensional communications environment.
Gerard Braud is the founder of Braud Communications and author of “Don’t Talk to the Media”. He’s an international coach, trainer, author and speaker, who has worked with organizations on four continents. Known as the guy to call when “it” hits the fan, he is an expert on online crisis communications and new media issues.
For one low price—just $299—you and all your colleagues will learn all the fundamentals: How social media can foil you during a crisis, plus case studies, crisis communication plans and crisis management checklists . . . by simply gathering your team around your speaker phone for 90 minutes.
NOTE: If you don’t hear everything you need or want to know from the speakers’ comments, just email your questions directly to Gerard Braud or join in the discussion yourself when we open the phone lines for live Q&A.
Your audio conference entitles you to:
- A site license to attend the 90-minute web conference (and invite as many people as you can fit around your speakerphone, at no extra charge)
- PR University’s conference manual, which includes the instructors’ presentations and tip sheets
- A full transcript, emailed to you soon after the conference
- The opportunity to connect with the presenters during the interactive, audience Q&A
- With all the first-hand crisis experience and response strategies this crisis guru will be discussing and sharing, you’re sure to walk away from the conference with a notebook full of new ideas on how to fortify your current crisis plan.
Here’s exactly what you’ll cover on Thursday:
- The Generation Gap: Why young communicators want to Tweet and Facebook their way out of a crisis—and when an email blast to employees and a website post might be your best bet
- The Leadership Gap: Dangers within your leadership that will hurt your ability to respond to crisis in today’s 24/7 media landscape
- How employees using social media can actually sabotage a crisis and make it worse—and how to avoid such Web 2.0 no-no’s before they happen
- Shiny Object Syndrome: Why social media can fail you during a crisis—plus strategies outlining the correct ways to use social media during a crisis
- Case Studies: Real-world lessons from high profile crises like the BP blowout and Toyota recalls
- Social Media Game Changers: Twitpics, the “Miracle on the Hudson” and the impact the public has on communicating a crisis faster than the media or the corporation
- Monitoring, the need for speed and transparency—social media rules of engagement every communicator must know before jumping into the online conversation
- Planning and prep work: How to conduct a vulnerability assessment to determine the various types of crises you could face
- Superior crisis communications plans: How to create or update yours to incorporate social media where appropriate
- Crisis management checklists: Step-by-step guidelines to shepherd management through dramatically bad situations when bad news strikes
- How to use search engine optimization and savvy keyword usage when crisis situations unfold
- How (and when) to use blogs, YouTube, Twitter and other social media channels to get the word out about crisis related updates, notices or alerts
- Common crisis perils and bad news pitfalls to avoid at all costs—both online and off
- Remember: This webinar goes way beyond just teaching you the dos and don’ts—Gerard Braud will share actual mistakes and crisis triumphs that have made his clients stronger and emerge with a solid reputation and even increased public esteem.
Fortunately, registering for this event is simple (and very fast). Just use the online registration form or call 1-800-959-1059 and get personal registration service from one of PR University’s Client Satisfaction Representatives.
