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ReadWriteWeb had this great piece about how to improve your Facebook persona and author Richard MacManus boiled it down to five tips:

  1. Update your status regularly.  I try to do it once a day, but Richard says even just once every few day is enough – just keep it up to date and interesting.
  2. Use groups.  This is like inviting all your Facebook friends to a party and keeping the ones that know each other in the same rooms.  By grouping your friends, you can keep your focus on the conversations in each room rather than trying to hear one or another over the din of everyone else.
  3. Add content from other sources.  But be careful how you do it. 
  4. Brighten up your profile with pictures and videos.  Adding multimedia makes your Facebook profile interesting.

Search out the best Facebook applications.  Thousands of apps have been built over the last year and a half.  Searching through the app directory should help you identify apps you can add to your profile that helps keep your online persona focused and useful.

You can read the full text of Richard’s article here.

To read Richard’s article on how to make Facebook useful again (yes, truly useful), click here.

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