Comments on: 76 per cent of businesses don’t know what PR is? Really?

By: 76 per cent of businesses don’t know what PR is? Really? « RSW, New Business Agency and Intermediary – Business Development Consultancy

Wed, 19 Aug 2009 18:08:16 +0000

[...] 76 per cent of businesses don’t know what PR is? Really? [...]

By: Mike Bawden

Mike Bawden — Tue, 18 Aug 2009 20:43:49 +0000

But I suppose that’s my point. Why should we waste the breath trying to explain what PR is when it really doesn’t matter anyway. The client needs to best strategic thought and creative output they can get – who cares what it’s called. From my perspective, PR people are just too concerned with establishing their own legitimacy when – apparently – doesn’t really matter to the client as long as things work out in the end.

By: Mark McLaughlin

Mark McLaughlin — Tue, 18 Aug 2009 20:27:23 +0000

PR is evolving along with the world’s constantly changing networking technology, and that also adds to the ambiguity of its definition. Plus, people are usually likely to discount emerging technologies if they don’t know anything about them. So, part of PR’s job is to educate the world about the definition of PR — which means we’ve got our work cut out for us!