Direct Mail

Most businesses employ a direct marketing strategy of one type or another … but the success of a direct marketing program depends on more than just creative execution.  More than almost any marketing discipline, direct marketing is as scientific and statistics-driven as any.

That’s why knowing where to go for help is so important.

One of the Listservs I belong to posted this list of DM resources (special kudo’s to Andy Russell on the SmallShopNetwork Listserv (smallshopnetwork@yahoogroups.com).  Of course the list is incomplete, so any additions you can make to it is welcome.  Hopefully, you’ll find this list to be a useful resource in the future:

Trade Associations:
  USA:  The Direct Marketing Association
              The American Marketing Association 
 Australia: Australian Direct Marketing Association
 Canada:  The Canadian Marketing Association   
 UK:   The Direct Marketing Association of the UK   
 India:  The Direct Marketing Association of India  
 
Related/Specialized Disciplines:
 Email Experience Council
 Mobile Marketing Association 
 Direct Mail Fund Raising
 
State/Local Clubs:
 Chicago: http://www.cadm.org/
 Dallas/Ft. Worth: http://www.dmadfw.com/
 Florida: http://www.fdma.org/
 NYC: http://www.dmcny.org/
 Long Island: http://www.dmali.org/events.html
 LA: http://www.dmasc.org/
 New England: http://www.nedma.com/
 Northern Cal: http://www.dmanc.org/
 Philly: http://www.the-pdma.org/
 San Diego: http://www.sddma.org/
 San Fran: http://www.sfama.org/resources/dm
 Toronto:  http://www.dmatoronto.org/  and http://www.ama-toronto.com/
 Washington: http://www.dmaw.org/

Direct Marketing Media:
 Direct: http://directmag.com/contact/
 DM News: http://www.dmnews.com/Contact-Us/section/239/
 iMarketing News Daily (newsletter): http://www.dmnews.com/newsletter/item/4582/
 Inside Direct Mail: http://www.insidedirectmail.com/
 Incentive: http://www.managesmarter.com
 Marketing Management (an AMA pub): http://tinyurl.com/8du6pu
 Multichannel Merchant: http://multichannelmerchant.com/contact/
Brandweek: http://tinyurl.com/nbgfu4
Mediapost.com: http://tinyurl.com/ppf28d

Bookmark and Share