Mon 17 Aug 2009
Nearly 1 in 5 “opt-in” emails aren’t delivered.
Posted by Mike Bawden under Marketing
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Although my email Inbox is apparently the exception rather than the rule, ADOTAS reports that more than 20 percent of commercial, permissioned emails go undelivered – and most marketers don’t even realize it.
Yikes. That’s bound to impact the response rate, isn’t it?
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