The noise from social media can be deafening.  But businesses have to find a way to make sense out of the confusion or risk the consequences.

This week, Brand Central Station has been publishing a list of dozens of web sites and social media outlets your business should connect to – and if you do, you’ll soon have Inboxes full of interesting (but not always useful) information that demands your attention.

You need to aggregate all that media and the information that streams through it so you can make sense of it all and get back to the business at hand.

Here is a list of social media aggregation tools for you to consider:

Digsby - A desktop IM, e-mail and social media aggregation app that brings together Facebook, Twitter, MySpace and LinkedIn, as well as multiple e-mail and IM programs

Flock - This social media web browser gives you quick views of your friends’ activity on various networks, allows drag-and-drop media sharing and has a built-in RSS reader to track buzz around your brand.

FriendFeed - A social network built around aggregating social networks, FriendFeed has you create a lifestream of all your online activity and lets you see and comment on all your friends’ online activity.

HelloTXT - A status blaster program that lets you update multiple social networks via web, SMS or e-mail

iGoogle - Google’s personalized home page lets you add Gadgets for various social networks to get an overview of recent activity.

Minggl - This browser plug-in for IE and Firefox gives you a toolbar and a sidebar to keep track of contacts, link up your profiles, send cross-platform messages and do mass status updates.

PageFlakes - This personalized home page application gives you widgets where you can see the latest activity in multiple social networks.

Ping.fm - A status blaster tool that lets you update multiple social networks via SMS, IM, e-mail and other mobile and desktop apps

Tweetdeck - This desktop dashboard lets you manage Twitter, Facebook and 12seconds updates, and also allows you to set up filters and friend groups to help manage a large network

Twhirl - This Adobe Air desktop app brings together Twitter, FriendFeed, Seesmic and Identi.ca, letting you send and receive updates and sending notifications for personal messages.

I also recommend spending some quality time with this article off the Entreprenuer web site.

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