Thu 16 Apr 2009
Where should your business be – part 4 of 5
Posted by Mike Bawden under Marketing, Much Ado About Marketing
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Leveraging your business’ and employees’ experience via the Social Web is another strategy for increasing your brand’s online “footprint”. In part four of our series of important social web sites your business should connect to, we provide a list of general, informational sites that in many cases serve as the “front line” of online research.
This list of six sites is by no means complete, but should provide you with a starting point:
1. Wikipedia: Besides creating your own business reference page on Wikipedia, you can connect with other users on Wikipedia’s Community Portal and at the village pump, where you’ll find conscientious professionals enthusiastic about news, business, research and more. Get creative.
2. Newsvine: Feature top employees by uploading their articles, studies or other news-related items to this site. A free account will also get you your own column and access to the Newsvine community.
3. 43 Things: This site bills itself as “the world’s most popular online goal setting community.” By publicizing your company’s goals and ambitions, you’ll gain a following of customers, investors and promoters who cheer you on as you achieve success.
4. Wetpaint: If you’re tired of blogs and generic Web sites, create your own wiki with Wetpaint to reach your audience and increase your company’s presence online. You can easily organize articles, contact information, photos and other information to promote your business.
5. Frappr: Embed a Frappr map and guestbook into your company’s Web page so that you can pinpoint exactly how users find your site, discover in real-time what they have to say about your company profile and services, and create an “interactive, fun and engaging” spot for visitors.
6. Yahoo! Answers: Start fielding Yahoo! users’ questions with this social-media Q&A service. Search for questions in your particular areas of expertise by clicking categories like Business & Finance, Health, News & Events and more. If you continue to dole out useful advice and link your answer to your company’s Web page, you’ll quickly gain a new following of curious customers.
This list is just a part of the much larger list of social web sites off of Christopher’s Copywriting Blog. For the entire list, click here.
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