Thanks for your take on the piece, much appreciated and you’ve provided some interesting additions. I recall that “astroturfing” story – ah, bless good old Microsoft, they do make you smile.

I was tempted to “out” the bloggers in the original piece, as I agree with you, Bad Pitch and Peter about protecting both my industry and consumers/business in general from these shillers.

In this case, we’re doing a little bit more research on the reviews and companies that these bloggers have written/provided for. Who knows, perhaps there’s an even bigger story with the companies happily using false reviews in their advertising or PR campaigns?

Thanks again, for taking the time to read my piece and follow-up with your own.

Have a great Easter weekend,

Danny.