Thu 9 Apr 2009
Best logos of the world – 2008
Posted by Mike Bawden under Brand Crafting
1 Comment
Grabbed this from the FontFeed newsletter.
Wolda, the high-profile, global graphic design competition, just announced the publication of its 2008 printed annual. Between the covers are the best logos and trademarks designed throughout the world this past year.
So, just how do you determine which logos are the “best in the world”? As it turns out, there are four key judging criteria:
- Clear Communication of the key brand message;
- Originality and Creativity (who said everything had to be subjective, right?);
- Good Graphic Design;
- and a Positive Overall Impression.
For businesses and marketers considering a logo re-boot (or if you’re just starting out), these four evaluation points are a great starting point for your own logo project. But take special note of the first criteria (Clear Communication). That point presumes, of course, that you have an idea of what you’re supposed to be communicating.
The fact is, whether you’re designing a logo for a new medical practice, a real estate development, a sports team or a new consumer brand – there has to be a message you want the mark and logo to convey.
Take your time to develop that message and make sure it’s true to who you and your brand are before you hire a design team to do the “fun” part.
And one other thing. Send me your best logo work along with the brand strategy and I’ll post the best to the BCS blog!
See more great logos and trademarks from the Wolda Competition here.
How apropos. I’m designing a logo for my new site — online in about six weeks. While I’ve critiqued others’ logos, I now find myself in the same spot. After finalizing on a concept, who knew that angling the graphic one way vs. 180 degrees the other would so alter its meaning? And I’d better get it right. I’ll be working with companies to assess and make their PR firm, ad agency and social media picks worldwide. Brand strategy is an exercise in blood, sweat and tears…