Comments on: On death, PR and social media

By: Radio is dying. Long live radio. « Brand Central Station

Radio is dying. Long live radio. « Brand Central Station — Fri, 05 Dec 2008 17:38:25 +0000

[...] on Twitter, there’s the whole “Social Media is killing PR” meme and my screed that actually Social Media is killing Journalism. Now Ken Dardis, blogger at Audio Graphics, [...]

By: Topher Davila

Topher Davila — Thu, 04 Dec 2008 19:33:25 +0000

Western society for as long as we’ve had it often likes to completely shift from on extreme to the other, unlike the eastern concept of keeping the advisors of the last ruler and incorporating what they knew into the new way to do things.

It’s sad to see in how many melenia things haven’t changed. With the way to communicate with people changing you don’t need to completely ditch the previous world view for the new one, there’s this thing called evolution and adaption.

Thus it’s nice to read the above that sends the idea out that the new world view of public communication can learn from the previous and the last one can adapt and fit in the new one.

By: Ruth Seeley

Ruth Seeley — Thu, 04 Dec 2008 19:28:59 +0000

I would pity journalists being pitched directly by clients who have little, if any, knowledge of schedules and deadlines or of the pace at which most traditional media are forced to work these days.

PR is the only discipline that even attempts to develop an integrated approach to all communications activities and to all the variables that can impact corporate reputation. If Motrin had run its ‘baby as accessory’ ads past its PR consultants, things would have turned out very differently from the way they did.

To divorce social media from other communications is begging for the same kind of disaster as used to happen when companies focused exclusively on external communications while neglecting internal comms. It wouldn’t be any better to learn that your company is laying off 10,000 via Twitter or a Facebook group than via press release.

By: sarahmontague

sarahmontague — Thu, 04 Dec 2008 17:43:19 +0000

Ok, I’ll jump in too. This discussion reminds me of the same back and forth you’d see awhile back with general ad agencies and interactive agencies . General agencies that weren’t developing some idea about Web marketing were paranoid that their lunch was going to get eaten. As Chris Brogan and others have said , there are lots of shinny new objects out there. But the fundamentals of business strategy shouldn’t change. You should still do your home work. How about some good old fashion “strategic soul searching?” Help clients figure out who they are and where they want to go and then find the right business partners to help them orchestrate the right conversations with the right people.

By: Al Krueger

Al Krueger — Thu, 04 Dec 2008 15:04:23 +0000

What a great post. I dig that you took this discussion out of the tech scene and into other industries. The media and bloggers outside this space tend to be pretty darn open to good PR input and help that is seen as a resource and not a force-feeding of marketing/pr jibber-jabber. Great stuff and thanks for the comments.