Comments on: In-house versus Agency http://www.brandcentralstation.com/archives/1507 Fri, 18 Jun 2010 16:57:55 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Chucka http://www.brandcentralstation.com/archives/1507/comment-page-1#comment-221 Chucka Tue, 02 Dec 2008 19:45:04 +0000 http://bawden.wordpress.com/?p=1507#comment-221 Perhaps you are right. But even with the perfect scenario, i.e. best intentioned agency and best intentioned client, I see the potential for a huge drop off after the agency has done its best. In today's eviron, clients run so lean that the best of people are stretched way too thin. And while clients can execute somethings just fine, I have found their efforts at anything beyond basic to be lacking. And maybe I have just not worked with the right clients... Perhaps you are right. But even with the perfect scenario, i.e. best intentioned agency and best intentioned client, I see the potential for a huge drop off after the agency has done its best. In today’s eviron, clients run so lean that the best of people are stretched way too thin. And while clients can execute somethings just fine, I have found their efforts at anything beyond basic to be lacking. And maybe I have just not worked with the right clients…

]]> By: Mike Bawden http://www.brandcentralstation.com/archives/1507/comment-page-1#comment-220 Mike Bawden Tue, 02 Dec 2008 17:44:09 +0000 http://bawden.wordpress.com/?p=1507#comment-220 I totally understand where you're coming from - we've all worked with a client or two who weren't the brightest bulb in the box. But that can be said for plenty of agency folks, too. I think we, as counselors and advisors, run a horrible risk if we dismiss the vast majority of clients as dispassionate, ignorant noobs who don't care about their own future. But as I think about your post, Chuck, I think this may be a case of both of us seeing the same situation and just calling it differently. I think there's as much value in thoughtfully selecting your clients as clients see in carefully selecting their agency/agencies. FWIW. (Maybe there's another blog post in there trying to get out. Hmmmm.) Thanks for the feedback. Mike Bawden Brand Central Station I totally understand where you’re coming from – we’ve all worked with a client or two who weren’t the brightest bulb in the box. But that can be said for plenty of agency folks, too.

I think we, as counselors and advisors, run a horrible risk if we dismiss the vast majority of clients as dispassionate, ignorant noobs who don’t care about their own future.

But as I think about your post, Chuck, I think this may be a case of both of us seeing the same situation and just calling it differently. I think there’s as much value in thoughtfully selecting your clients as clients see in carefully selecting their agency/agencies.

FWIW. (Maybe there’s another blog post in there trying to get out. Hmmmm.)

Thanks for the feedback.

Mike Bawden
Brand Central Station

]]> By: Chucka http://www.brandcentralstation.com/archives/1507/comment-page-1#comment-222 Chucka Tue, 02 Dec 2008 17:32:49 +0000 http://bawden.wordpress.com/?p=1507#comment-222 Your position as you describe is valid and noble. But we all know that the vast majority of clients do not or can not implement the big picture as much as you hope they will. There are just certain things the agency/consultant "gets" because they have been living and breathing it for months or years while some ideas may be new to the client. Once you leave the room, half of these people will forget what you said as well as not be able to answer one of 100 questions that will assuredly come up internally. Plus all important client stakeholders are not always involved no matter how hard you try. My advice -- find yourself a small shop or a virtual shop that can give you more bang for your buck. Your position as you describe is valid and noble. But we all know that the vast majority of clients do not or can not implement the big picture as much as you hope they will. There are just certain things the agency/consultant “gets” because they have been living and breathing it for months or years while some ideas may be new to the client. Once you leave the room, half of these people will forget what you said as well as not be able to answer one of 100 questions that will assuredly come up internally. Plus all important client stakeholders are not always involved no matter how hard you try. My advice — find yourself a small shop or a virtual shop that can give you more bang for your buck.

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