Tue 27 Jul 2004
The Origin of Brands Blog: Nobody wants to be like Mr. Six
Posted by Mike Bawden under Much Ado About Marketing
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I ran across Laura Reis’ blog on branding today. I admire what her father and Jack Trout both did by creating (or at least leveraging) the concept of positioning which managed to re-define the parameters of the how creative concepts (and the brands they support) are built.
What a let-down.
Read her comments about the “Mr. Six” campaign for Six Flags and then read the more cogent comments made by Ms. Trout’s readers. We’ll come back and give this blog another chance down the road.
The Origin of Brands Blog: Nobody wants to be like Mr. Six
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