ewanThere’s a great piece on Fast Company about Interference’s Sam Ewen.  The article, written by Rob Walker, profiles Ewen and his company’s “nontraditional” approach to creating word-of-mouth buzz for clients.

It’s a fun read and for those ad agency and PR-types who are trying to understand the value of “guerilla marketing” efforts in the entire marketing, mix – this should be required reading.

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