Fri 19 Sep 2003
Have time for a little "extra" with your commercial break?
Posted by Mike Bawden under Brand Central Station
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We spotted this over a month ago …
NBC has decided to break from the traditional commercial format and finance the production of several “mini-movies” – small, featurettes designed to retain viewers through commercial breaks. (Ref. our rant of earlier today.)
Of course, the question here is “Will it work?”
We’ll find out in about a week when the first mini-movie airs during Will and Grace.
If you’re not clear what the mini-movie concept is or how we think it might impact the modern commercial form, download our FLASHReport on the subject (published on 04 August).
Have a great weekend, I’ll be back here on Monday.
Regards,
Mike Bawden
Brand Central Station
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