Healthcare site sells the whole community, not just the hospital

Mon 1 Dec 2008

Healthcare site sells the whole community, not just the hospital

Posted by Mike Bawden under Much Ado About Marketing
[3] Comments

Bon Secours St. Francis Health System recently launched a new web site – and along with it, a new approach to the residents of Greenville, SC. The site, aptly named happyingreenville.com, allows users to explore the city of Greenville as well as the health system – learning more about both along the way.

The site, developed by Greenville-based Brains on Fire, along with Grow Interactive, provides a very user-friendly interface for users who may be intimidated by the typical health system home page which offers dozens of links to oceans of information. By contrast, Happy in Greenville makes it easy to find a doctor, learn more about specific services and indirectly experience how deep BSFHS’s roots go into the community.

Very clever. Very clean. Very good.

Special thanks to AdRants for bringing this to our attention.

3 Responses to “ Healthcare site sells the whole community, not just the hospital ”

Ryan Beck says:

November 17, 2008 at 8:52 am

Awesome website. Brains and Grow did a fantastic job.
thelostagency says:

November 21, 2008 at 10:18 pm

what a great idea, a refreshing change based around community!
ninjabread says:

December 2, 2008 at 10:23 am

I visit http://www.thefwa.com daily to see the latest and greatest websites. I saw this website on there the other day, and I agree it’s fantastic. You should check out some of the others… the new site for the game RISK, is awesome!

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Archived Entry
- Post Date :
- Monday, Dec 1st, 2008 at 10:11 am
- Category :
- Much Ado About Marketing
- Tags :
- Brains on Fire, Creative, Digital, Grow Interactive, Healthcare Marketing, Interactive, Web Site Design
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