The adgoodness Blog featured this clever guerilla marketing campaign for The Modern Shoe Hospital (a place where you can take your worn-out shoes for a re-tread/repair and extend their life).

Modern Shoe Hospital's guerilla marketing program.

The campaign involves distributing “camoflauged” band-aids, sticky side up, on sidewalks all over the city (St. John’s, Newfoundland).  Littering issues aside, the campaign is pretty clever for delivering a relevant message right where it needs to go (on the sole of one’s shoe).  Click here for a larger image of the campaign.

The Modern Shoe Hospital’s agency is Target, located in St. John’s.

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