Comments on: The search for “thought leaders” leads to the “working wealthy.” http://www.brandcentralstation.com/archives/1150 Fri, 18 Jun 2010 16:57:55 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Marketing BEEP http://www.brandcentralstation.com/archives/1150/comment-page-1#comment-173 Marketing BEEP Fri, 07 Nov 2008 19:22:28 +0000 http://bawden.wordpress.com/?p=1150#comment-173 <strong>A New Social Class to Market To...</strong> Earlier this year, AdWeek featured an article about a new working class: the working wealthy. AdWeek defines the working wealthy as “middle-class millionaires – the 8.4 million households in America with $1 million to $10 million in net worth –..... A New Social Class to Market To…

Earlier this year, AdWeek featured an article about a new working class: the working wealthy. AdWeek defines the working wealthy as “middle-class millionaires – the 8.4 million households in America with $1 million to $10 million in net worth –…..

]]> By: Print Brochures | PrintPlace http://www.brandcentralstation.com/archives/1150/comment-page-1#comment-174 Print Brochures | PrintPlace Fri, 07 Nov 2008 19:21:27 +0000 http://bawden.wordpress.com/?p=1150#comment-174 Interesting. I’ve never heard of this working wealthy group either. In a way, it doesn’t surprise me because my own parents almost fit into this group. I think Baby Boomers and those that have lived through the Depression are big savers. Save long enough, and you’ll fit into the working wealthy. Just goes to show that anyone can be successful if they’re at it long enough, and of course, if successful is measured by wealth, which it seems to be in America. Interesting. I’ve never heard of this working wealthy group either. In a way, it doesn’t surprise me because my own parents almost fit into this group. I think Baby Boomers and those that have lived through the Depression are big savers. Save long enough, and you’ll fit into the working wealthy. Just goes to show that anyone can be successful if they’re at it long enough, and of course, if successful is measured by wealth, which it seems to be in America.

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