Tue 27 Feb 2007
Fathead Keeps Rolling
Posted by Mike Bawden under Much Ado About Marketing
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The insane world that is sports marketing is continuing to roll along as Fathead announces its newest line of HUGE decals, this time concentrating on college basketball logos. According to the company, they are introducing logos for a number of b’ball powerhouses like UConn, Duke, Kansas and Kentucky. These logos will join similar products for perrenial football powerhouses like Notre Dame, Michigan, Ohio State and Florida.
Don’t miss the timing here, folks. It’s getting to be March Madness time (the Division-I college basketball championship series) and that means sports marketing is shaking off its Super Bowl hangover and starting to ramp up for roundball. All to the delight of Fathead and other sports licensees.
The Fathead product is pretty cool. As a kid, I would have loved to have a nearly life-size sticker of my favorite football player in my room.
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