Tue 27 Feb 2007
Green was the Theme on Oscar Night
Posted by Mike Bawden under Much Ado About Marketing
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Sure Al Gore won an Oscar. Politicos and entertainment folks were all a titter about that. But it appears the environment was an over-riding theme at this year’s Oscar celebration.
According to Global Green USA, stars and other Hollywood glitterati who arrived in eco-friendly cars received special gift bags filled with environmentally-aware products. Products included Starbucks organic coffee in re-usable mugs (aren’t most mugs re-usable?), organic dog treats, organic jeans, stays at eco-concerned resorts and more.
Is it just me or is this whole gift bag nonsense antithetical to the “green” movement? Isn’t a gift bag the pinnacle of conspicuous consumption?





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