Warrington Web Works CEO, Anthony Fallon, has authored a little piece on why search engine optimization is a waste of time. (Read the article here.) Fallon offers the piece as “proof” that SEO campaigns aren’t worth the money.

“Web 2.0 is all about the visitor,” Fallon says. “New distribution technologies like RSS will get your message out there without any magic or manipulation of search results.”

Will this latest revelation caus consternation among SEO firms? Probably not. As a rule, relevant content always win over bulk as a media becomes more and more congested. But put the self-promotion aside for a minute and you’ll realize that Fallon offers a legitimate example of this rule that can be applied to a variety of industries and media disciplines.

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